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Selling the Invisible
 By Harry Beckwith /
 

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Category:   Marketing / Affiliates
Desc.:  

A Field Guide to Modern Marketing: You can't touch, hear, or see your company's most important products. . . . So how do you sell, develop, make them grow? That's the problem with services.

     
Publisher:   Warner Business Books
Publication Year:   1997
ISBN:   0446520942
Edition:   Hardcover — 272 pages;
Dimensions:   (inches) — 7.8 x 5.3 x 0.9


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